Turn aerial measurements into margin-protected roofing estimates in minutes.
Stop guessing on pitch multipliers, starter shingles, and waste factors. Ingest satellite reports, answer storm calls automatically with Frank, and send clean Good/Better/Best proposals before competitors leave the driveway.
Three common bottlenecks costing roofing & exteriors thousands per month.
Post-Storm Call Deluges
A hailstorm hits your county and your phone rings 150 times in 4 hours. Without automated intake, 80% of homeowners book with whichever roofer picks up first.
Tens of thousands of dollars in storm insurance claims lost to storm chaser competitors.
Complex Pitch & Waste Miscalculations
Dormers, valleys, and steep 10/12 pitches increase material waste from 10% to 22%. Misjudging the waste factor turns a profitable roof into a break-even job.
$1,800–$3,500 lost per job on emergency shingle re-orders and delayed crews.
Paper Proposal Delay
Roofers who take 48 hours to draft an insurance claim estimate lose the contract to roofers who present interactive digital options on site.
Closing rates drop by over 40% when bids are delayed beyond the initial inspection.
Software Consolidation & Opportunity Calculator
Calculate your exact hard software savings from replacing multiple tools, plus your estimated opportunity recovery from answering every call.
What are you paying today? (Monthly)
Call & Job Metrics
(or approximately $645/month saved directly on overlapping software and answering service bills)
Based on answering ~312 missed calls/year at your $9,800 average job size, assuming a conservative 35% closing rate.
How Fortifiers runs an actual roofing & exteriors job.
See the exact conversation, scope extraction, quoting logic, and dispatch handoff for this trade.
Frank’s Live Intake Simulation
Inbound Call — 4:15 PM (Hail Storm Event)We speak your trade natively.
Fortifiers enforces proper codes, equipment standards, and trade calculations out of the box.
Roofing Square
A standard unit of measure in roofing equal to 100 square feet of roof surface area.
Automatically derived from aerial reports and site photos without manual conversion errors.
Waste Factor
The additional material required (typically 10% to 20%) to account for hips, valleys, rakes, and starter cuts.
Felix adjusts waste factors automatically based on measured pitch and valley count.
Ice & Water Shield
A self-adhering waterproof membrane installed along eaves, valleys, and penetrations to prevent ice dam leaks.
Automatically added to proposals based on the job location’s municipal snow/freeze code requirements.